Following a pre COVID-19 downward trend, #ad use on IG has dropped 30%. The pandemic has contributed to less brands activating spend for campaigns. Nano and micro influencers are now seen as high-value resources that can deliver high impact without the bigger price tag of larger influencers.
Read MoreTikTok parent company, ByteDance, has announced its own smartphone.
Read MoreFor Instagram's elite, the annual average earnings monetization is driven by their reach.
Ronaldo generates an estimated $47.8M from paid Instagram posts/year, which nets to more than he makes playing for Juventus ($34M/year).
Music in the cloud allows for last minute updates and changes previously unavailable when CDs + Vinyls were king.
Streaming as a dominant form of consumption continues to challenge conventional album drops leading to progressive launch strategies.
