Microsoft has closed the operations side of Mixer and moved existing partners to Facebook Gaming. While the news doesn’t come as a surprise given the platform’s traction to compete versus the Big Three, the partnership paves the way for xCloud to arrive to FB Gaming giving viewers the ability to click and immediately play games that people are streaming.
Read MoreDigital Mirage, a 3 day online joint collab music festival between Proximity and Brownies & Lemonade, raised $300,000 for the Sweet Relief Musicians Fund over this past weekend.
Read MoreCapping off FB's +50% usage of Live and opening access to monetization this week, no surprises here from SVODs getting a bump, but captivated to see people with influence being forced to use digital platforms as a mechanism to create [at times with others] when they normally wouldn't, in order to maintain a level of relevance. Unintended affects of encouraging connective-ness and 📈 $$$.
Read MoreNetflix continues to pay a premium for content which should keep them buoyant as upcoming streaming services launch in the next quarter.
While quarterly spend is on the rise, subscription prices may jump as a result.
