TikTok has launched a new brand and platform called “TikTok for Business” that centralizes all its current and future marketing solutions for brands. All but the AR formats [signaling parity with Snap] under the ‘Ad Features Stack’ were available before today’s announcements, but now live under a single destination to introduce new products as they are developed.
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Time spent by US listeners in 2020 have dropped 2 minutes compared with 2019 due to the pandemic. That metric is set to balance by 2022 as streaming platforms invest in podcasts while publishers diversify content offerings.
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Reddit, Inc. has launched their cryptocurrency (Moons) integration and is now live on some subreddits. Covering their legal bases, they do a great job in defining their coin as a utility (vs security).
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Capping off FB's +50% usage of Live and opening access to monetization this week, no surprises here from SVODs getting a bump, but captivated to see people with influence being forced to use digital platforms as a mechanism to create [at times with others] when they normally wouldn't, in order to maintain a level of relevance. Unintended affects of encouraging connective-ness and 📈 $$$.
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There was a 35% decline in the number of CMOs among the 5 most-compensated officers in the C-suite level b/n 1999-2017. Meanwhile, the number of officers representing information or technology increased, far exceed the number of CMOs.
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