With mounting pressure to address the spread of misinformation on its platform, Facebook globally rolled out a content warning notifications system for content that is more than 90 days old. Posters will prompted to “go back” or to click through:
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TikTok has launched a new brand and platform called “TikTok for Business” that centralizes all its current and future marketing solutions for brands. All but the AR formats [signaling parity with Snap] under the ‘Ad Features Stack’ were available before today’s announcements, but now live under a single destination to introduce new products as they are developed.
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Instagram announced today new Commerce Eligibility Requirements which looks to help more businesses and creators sell on the platform. These new guidelines help outline fundamental points to allow both parties to qualify for selling on IG.
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Following a pre COVID-19 downward trend, #ad use on IG has dropped 30%. The pandemic has contributed to less brands activating spend for campaigns. Nano and micro influencers are now seen as high-value resources that can deliver high impact without the bigger price tag of larger influencers.
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Reddit, Inc. has launched their cryptocurrency (Moons) integration and is now live on some subreddits. Covering their legal bases, they do a great job in defining their coin as a utility (vs security).
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