Three top TikTok stars have announced major deals off platform this week. The platform doesn’t offer creators a way to make money aside from a largely unused feature, Tips, activated during live streams. While a staple for conventional YTers and streamers, TikTok Creators are charting new territory when it comes to sourcing revenue streams outside their native platform.
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Swedish furniture company, IKEA has debuted its first official apparel capsule. EFTERTRADA is set to be launched through its Harajuku outpost in Tokyo.
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Instagram has launched its new fundraising feature to test on Android, with an upcoming iOS version. Users can launch one for a personal cause, their small business, a friend, or an important cause.
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In the wake of Twitch activating DJs and musicians whose tours and shows have been canceled on its platform, Sir Robert Bryson Hall II (aka Logic) has announced he will be streaming weekly on Twitch based on an exclusive deal.
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SiriusXM is set to acquire Stitcher for $325M. The company will now have the largest addressable audience in the US for digital audio, including music, sports, talk and podcasts, covering 150 million listeners — according to Stitcher.
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